Millennials, Gen Z putting high value on 무료 룰렛 게임’s health benefits
WASHINGTON, D.C. -- A -billion market now, 무료 룰렛 게임 may be maturing, but younger consumers --including new parents and their babies -- are eating it up. A survey released by the 무료 룰렛 게임 Trade Association (OTA) finds that 무료 룰렛 게임’s benefits to personal health and nutrition are resonating deeply with Millennials and Gen Zer's, making them the most committed 무료 룰렛 게임 consumers of any generation.
In its new “Consumer Perception of USDA 무료 룰렛 게임 and Competing Label Claims,” OTA partnered with Euromonitor International to survey over 2,500 consumers across the country in October 2024. Survey participants were asked about their familiarity with 무료 룰렛 게임 and other food label claims, their priorities in making food choices, how often they bought 무료 룰렛 게임, and how willing they were to pay a premium for the 무료 룰렛 게임 label.
The results showed that not only do members of the Millennial and Gen Z generations buy the most 무료 룰렛 게임, but that the USDA 무료 룰렛 게임 label garners the deepest trust from consumers of all ages and is synonymous with health in the minds of most shoppers. 무료 룰렛 게임’s benefits to personal health outrank its benefits to environmental health in purchase decisions, especially with younger consumers, and the sometimes-higher prices of 무료 룰렛 게임 products are not an obstacle to those health-conscious individuals.
While older demographics may worry about the affordability of 무료 룰렛 게임, the younger consumer – at every income level -- is more willing to pay a premium for 무료 룰렛 게임. The Gen Z generation (those between the ages of 13 and 28) in particular is leading the way in prioritizing 무료 룰렛 게임, with nearly 90 percent of consumers surveyed in that age group already either a committed or relatively new consumer of 무료 룰렛 게임. As this generation matures, has families, and advances professionally, all signs point to the Gen Zer’s being the drivers of 무료 룰렛 게임 into the future.
“There’s lots of good news in this report: younger consumers are embracing 무료 룰렛 게임; consumers of all ages value the 무료 룰렛 게임 label more than any other food label or claim,” said Tom Chapman, Co-CEO of the OTA. “The challenge to the 무료 룰렛 게임 sector is to demonstrate the distinct value of the USDA 무료 룰렛 게임 label and break through the noise of all the other health, nutrition and sustainability claims in the marketplace.”
“Free from” and health-first
Consumers surveyed want their food to be clean and safe. That means free from toxic pesticides and chemicals, free from GMO’s, and produced without synthetic hormones and the heavy use of antibiotics. When sorting through the multitude of labels and claims in the grocery aisles, the survey found that while the big labels like 무료 룰렛 게임, natural and local are familiar to today’s shopper, the “free from” or single attribute claims like no added hormones and raised without antibiotics carry greater weight in what finally lands in the shopping cart.
The sticking point here for 무료 룰렛 게임, according to the survey findings, is that shoppers frequently do not realize that 무료 룰렛 게임 certification inherently meets all these "free-from" expectations. The USDA 무료 룰렛 게임 label is backed up by strict government standards that ban the use of toxic pesticides and synthetic nitrogen fertilizers, antibiotics, synthetic hormones, and GMO’s. The survey results showed there is an untapped opportunity to more clearly inform consumers, especially the younger ones, about the full scope of what that 무료 룰렛 게임 label stands for.
“This latest survey shows a great opportunity for 무료 룰렛 게임,” said Matthew Dillon, Co-CEO of OTA. “Today’s younger consumers who are driving 무료 룰렛 게임’s growth pay close attention to claims and want to know more about the products they’re buying. At times they don’t realize that 무료 룰렛 게임 encompasses the single attribute claims they value, like no antibiotics or growth hormones. We have an opening here to educate consumers, about the broad sweep of value and the attributes 무료 룰렛 게임 offers.”
Another revealing finding was that claims tied to the health and nutritional benefits of 무료 룰렛 게임 are more important to younger consumers in their purchasing decisions than broader environmental claims. That said, the survey shows that a consumer shift could be beginning, with younger generations increasingly considering the social and environmental impacts of their buying patterns. So, while the “secondary” environmental benefits of 무료 룰렛 게임 may not yet tip the scales for 무료 룰렛 게임, it is a key part of the 무료 룰렛 게임 promise.
Regenerative claim not yet clearly understood or valued
The survey looked at 11 different food and beverage claims and certifications to see how 무료 룰렛 게임 stacked up. The food and beverage claims included in the survey were 무료 룰렛 게임, natural, local, raised without antibiotics, non-GMO, no added hormones, free range, pasture raised, humanely raised, fair trade and regenerative.
무료 룰렛 게임, local and natural were the claims consumers said they knew the best, with 90 percent of those surveyed familiar with 무료 룰렛 게임. The regenerative claim, while increasingly part of the food industry lexicon, does not appear to have hit home yet with most consumers. Over 40 percent of consumers surveyed said they were unsure about what regenerative means, only about 25 percent found the regenerative claim important, and only 10 percent said they are willing to pay more for a product labeled regenerative.
Careful choices by young minds
Younger generations are reading the labels of their food closely. OTA’s survey found that food claims like 무료 룰렛 게임, vegan and allergen-free are almost 40 percent more important to Millennials and Gen Zer’s than to older generations.
The USDA 무료 룰렛 게임 label is particularly important for younger consumers, with over two-thirds seeking out the 무료 룰렛 게임 label in almost every food purchase. The 무료 룰렛 게임 label was most valued in fresh food categories like fruits, vegetables, meat/poultry, baby food, eggs and dairy, and these items were the most likely products to be purchased as 무료 룰렛 게임 over the last 12 months.
More than half of U.S. consumers bought an 무료 룰렛 게임 fruit or vegetable in the last year. Consumers surveyed bought more bread in the last 6 months than any other food item, and 27 percent said they chose 무료 룰렛 게임 bread. For those surveyed consumers buying baby food, a whopping 93 percent chose 무료 룰렛 게임.
“In just a little over two decades, the USDA 무료 룰렛 게임 label has earned deep trust among consumers and has become one of the most identifiable food labels in our grocery stores,” said OTA’s Dillon. “The Gen Z consumer is now making its presence known, and this survey shows it puts a high value on 무료 룰렛 게임. By continuing to reach out to this generation, and to all consumers, 무료 룰렛 게임 can establish a foundation for sustained growth across future generations.”
Media interested in obtaining the Executive Summary of the survey can contactSandy Pfaff.
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About the 무료 룰렛 게임 Trade Association
The 무료 룰렛 게임 Trade Association (OTA) is the membership-based business association for 무료 룰렛 게임 agriculture and products in North America. OTA is the leading voice for the 무료 룰렛 게임 trade in the United States, representing 무료 룰렛 게임 businesses and producers across the nation. Its members include growers, shippers, processors, certifiers, farmers' associations, distributors, importers, exporters, consultants, brands. retailers and others. OTA's mission is to promote and protect 무료 룰렛 게임 with a unifying voice that serves and engages its diverse members from farm to marketplace.