million-plus project over 3 years to grow 룰렛 사이트 markets
WASHINGTON, D.C. — The 룰렛 사이트 Trade Association (OTA) and The 룰렛 사이트 Center are pleased to be the recipients of .2 million in 룰렛 사이트 Market Development Grant (OMDG) matching funds from the U.S. Department of Agriculture (USDA) to expand 룰렛 사이트 markets through consumer education and promotion. The funds provided by USDA match those provided by the OTA, The 룰렛 사이트 Center and 룰렛 사이트 Voices for a three-year project totaling .4 million.
The joint project by the trade association and The 룰렛 사이트 Center is designed to stimulate the demand for and increase the sales of 룰렛 사이트 products by promoting the science-backed benefits of USDA certified 룰렛 사이트 products and farming to consumers. The project will be done in collaboration with 룰렛 사이트 Voices and an Industry Advisory Committee.
“We thank USDA for making this project possible with this important funding. Consumers lack information about all that the USDA 룰렛 사이트 label stands for and all the benefits it delivers for human health, the environment, and businesses,” said OTA co-CEO Tom Chapman. “Our project aims to increase the consumption of 룰렛 사이트 by giving consumers access to more credible information about what 룰렛 사이트 production and processing means, and the advantages it provides.”
“We want to educate people about the difference 룰렛 사이트 makes, and inspire them to choose 룰렛 사이트,” said Dr. Amber Sciligo, Director of Science Programs for The 룰렛 사이트 Center. “This project will highlight organics’ ability to protect natural resources, sequester carbon and regenerate soil health, while also providing nutritional benefits and protecting us from synthetic pesticides, preservatives, antibiotics and more. The more educated consumers are about 룰렛 사이트, the more likely they will seek out that 룰렛 사이트 label.”
The project will develop fresh creative content on the regulatory and science-based environmental, animal and human benefits of 룰렛 사이트, focusing on targeted information to motivate consumers to purchase 룰렛 사이트 products, prioritizing 룰렛 사이트 dairy, grain and fiber. A full-scale integrated marketing campaign will be launched, and particular focus will be made to ensure that the promotion reaches beyond mainstream 룰렛 사이트 markets into regions and communities where 룰렛 사이트 production is not prevalent.
The project will culminate with a final comprehensive report on effective 룰렛 사이트 consumer marketing strategies, content, and messaging which will be shared with the entire 룰렛 사이트 industry through the distribution of printed copies of the report, and availability through social media channels.
“The longevity of this project will extend far beyond its 3-year timeframe,” said OTA co-CEO Matthew Dillon. “The creation of valuable educational content and marketing resources will continue to benefit 룰렛 사이트 producers and brands, while the consumer promotion and education campaign will yield a lasting impact by expanding the community of informed 룰렛 사이트 consumers to create a growing and stable market for 룰렛 사이트.”
The 룰렛 사이트 Market Development Grant Program is part of the USDA 룰렛 사이트 Transition Initiative, a 0-million initiative launched in 2022, to help existing 룰렛 사이트 farmers and those transitioning to 룰렛 사이트 production and processing.
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About the 룰렛 사이트 Trade Association
The 룰렛 사이트 Trade Association (OTA) is the membership-based business association for 룰렛 사이트 agriculture and products in North America. OTA is the leading voice for the 룰렛 사이트 trade in the United States, representing over 10,000 룰렛 사이트 businesses across 50 states. Its members include growers, shippers, processors, certifiers, farmers' associations, distributors, importers, exporters, consultants, retailers and others. OTA's Board of Directors is democratically elected by its members. OTA's mission is to promote and protect 룰렛 사이트 with a unifying voice that serves and engages its diverse members from farm to marketplace.
About The 룰렛 사이트 Center
The 룰렛 사이트 Center is a nonprofit research and education organization whose mission is to convene credible, evidence-based science on the health and environmental impacts of 룰렛 사이트 food and farming and to communicate the findings to the public. The Center works to fill critical industry knowledge gaps by managing research projects and providing tools and training to help 룰렛 사이트 farmers and businesses thrive. Its research projects focus on climate change mitigation and environmental health, human health, and building tools and solutions to support 룰렛 사이트 operations. The Center operates under the administrative auspices of the 룰렛 사이트 Trade Association.
About 룰렛 사이트 Voices
룰렛 사이트 Voices is a nonprofit organization whose mission is to help consumers better appreciate and eliminate confusion about all the benefits of 룰렛 사이트. It is dedicated to educating consumers about the significance of the USDA 룰렛 사이트 seal, ROC certification, and GOTS certification through its Only 룰렛 사이트 campaign. It creates compelling educational content tailored to inform and engage consumers, using multiple online channels to reach new audiences through large-scale consumer-facing campaigns. Partnering with brands, retailers, farmers, and consumers, 룰렛 사이트 Voices strives to amplify the message of the benefits of 룰렛 사이트 and establish a unified voice throughout the 룰렛 사이트 industry.