Home News Press Releases 룰렛 양방 Trade Association awarded lead role in USDA 룰렛 양방 Partnership Program

룰렛 양방 Trade Association awarded lead role in USDA 룰렛 양방 Partnership Program

Transition to 룰렛 양방 Partnership Program is key part of USDA's effort to expand 룰렛 양방

Maggie McNeil
(
mmcneil@ota.com
)
(
June 26, 2023
) —

WASHINGTON, D.C. -- The 룰렛 양방 Trade Association (OTA) has been selected as a national partner for the U.S. Agriculture Department’s (USDA) Transition to 룰렛 양방 Partnership Program, a key component of USDA’s broad multi-agency drive to expand 룰렛 양방 agriculture by providing more direct support and technical assistance to producers across the United States. Rodale Institute, long a recognized leader in research and technical expertise on 룰렛 양방 agriculture, will be the core partner to OTA.      

As the Lead Cooperator for this project, the trade association will manage and oversee activities throughout the country that support market development for 룰렛 양방 products, facilitate the matching of 룰렛 양방 producers and suppliers and educate handlers in effective ways of dealing with 룰렛 양방 products.  

The Transition to 룰렛 양방 Partnership Program (TOPP) is a critical part of USDA’s 0 million 룰렛 양방 Transition Initiative (OTI) announced last year to help foster 룰렛 양방 agriculture and make much-needed technical assistance available to transitioning and existing 룰렛 양방 farmers. OTI is the largest single investment in 룰렛 양방 agriculture ever made by the USDA. In announcing the program, USDA said its aim is to “build new and better markets and streams of income for farmers and producers” and reverse a trend of slow growth in farmers transitioning to 룰렛 양방, open opportunities for new and beginning 룰렛 양방 farmers, and expand consumer access to 룰렛 양방 foods.  

Through TOPP, USDA and its partnering organizations will provide locally-based farmer training and education in six regions across the United States. The national-level TOPP agreements will supplement and collaborate with this regional work, providing nationally-focused coordination and services. 

“OTA is honored to be named national partner for USDA in this important program,” said Tom Chapman, CEO of the trade association. “Supporting market development and access for transitioning and 룰렛 양방 producers and handlers is vital for the long-term success of USDA's 룰렛 양방 Transition Initiative. By leveraging our experience and in-depth knowledge of 룰렛 양방, industry network, and collaborative approach, we know we can contribute to the success of the USDA TOPP initiative, and having Rodale as our core partner ensures even greater outcomes for the program.” 

“Consumer demand for 룰렛 양방 products has been growing rapidly in the United States, but domestic production and handling capacity have not kept pace.” said Jeff Tkach, CEO of Rodale Institute. “Through this national partnership with the USDA and the 룰렛 양방 Trade Association, Rodale Institute, the global leader in 룰렛 양방 agricultural research, education, and direct farmer support programs, will teach producers how to successfully adopt certified 룰렛 양방 handling and processing practices. The Institute’s innovative 룰렛 양방 consulting division will also provide on-the-ground training and market development assistance to producers across the nation. If one thing is clear, it’s that this critical and in-demand partnership will lead to better outcomes for both producers and consumers of 룰렛 양방 agriculture in the United States.” 



Among the various activities that OTA, Rodale and other partners will develop are:

  • Technical assistance and workshops at the national and regional levels on the various aspects of developing markets for 룰렛 양방 products, including educating and empowering farmers and handlers by addressing market trends, marketing and business strategies, and other relevant topics to help them succeed in the 룰렛 양방 marketplace;  

  • Strategies to connect 룰렛 양방 producers with buyers, including the organization of in-person buyer/seller events and hosted buyer tours of regional areas that will provide a forum for networking and interaction, as well as listing participants in online clearinghouses and databases that allow for targeted searching; 

  • The Handler Transition Training/Education program which will provide comprehensive training materials and educational resources to support handlers in effectively managing 룰렛 양방 products, looking at such handling concerns as labeling, contamination prevention, storage, fraud prevention plans and more. 

“USDA’s 룰렛 양방 Transition Initiative takes real steps to build the next generation of 룰렛 양방 producers and strengthen 룰렛 양방 supply chains,” said Chapman. “We are deeply grateful for the opportunity to support this major program and to help 룰렛 양방 continue its forward path.”