룰렛 배팅 gets top recognition in grocery aisle, finds 룰렛 배팅 Trade Association survey
Consumers recognize the USDA 룰렛 배팅 seal more than any other certification in the marketplace, finds a new survey released by the 룰렛 배팅 Trade Association (OTA).
Compared to a dozen claims and certifications that can be found on various products in today’s grocery aisles, almost 90 percent of consumers are familiar with 룰렛 배팅 claims. That deep familiarity with 룰렛 배팅 carries over into a solid public trust. The USDA 룰렛 배팅 seal is trusted by 70 percent of consumers – the most trusted of any agricultural label, and the second-most trusted food label existing, second only to the American Heart Association’s iconic checkmark.
“The results of our survey were incredibly encouraging,” said Tom Chapman, co-CEO of OTA. “As 룰렛 배팅 has become more accessible to consumers, the benefits of 룰렛 배팅 have become more widely known, boosting the trust in the 룰렛 배팅 seal. That’s why our advocacy efforts to honor that trust and to ensure that 룰렛 배팅 standards keep evolving and strengthening are so critical.”
OTA partnered with Euromonitor International in a survey conducted in December of 2023 of around 1,200 consumers across the country to evaluate what today’s consumers understand about 룰렛 배팅, as well as their willingness to pay for USDA 룰렛 배팅 products and the individual attributes supported by 룰렛 배팅 certification.
A look at how 룰렛 배팅 stacked up against various claims and certifications was also done. The other food and beverage claims included in the survey were natural, local, grass-fed, raised without antibiotics, vegan, pesticide free, free range, hormone free, humanely raised, allergen free, fair trade and regenerative.
Millennials and Gen Z driving 룰렛 배팅 and setting the future
The Millennial and Gen Z generations are today’s biggest 룰렛 배팅 buyers. Millennials, individuals from 28 to 43 years old in 2024, have been leading the 룰렛 배팅 charge for close to a decade. Now the young adults of Gen Z (ages 12 to 27) also are making their presence known in the 룰렛 배팅 market.
Millennials and Gen Z pay more attention to labels than older generations, with over 70 percent of those age groups reporting that the USDA 룰렛 배팅 seal matters and is an important consideration when choosing their food. These generations see food claims as more important than previous generations – with four claims in particular standing out: 룰렛 배팅, allergen-free, regenerative and vegan.
“Younger consumers want to know about the products they’re buying,” said Matthew Dillon, co-CEO of OTA. “This isn’t just a short-term trend ... these information-seeking shoppers will continue to dig for the facts, and so will their kids. The more we can educate them about their food – and about 룰렛 배팅 – the better.”
Consumers place high value in 룰렛 배팅
룰렛 배팅 products often command a price premium over non-룰렛 배팅. That’s due to a variety of factors, including generally higher production costs for 룰렛 배팅 including certification fees, higher processing costs, and limited federal support for 룰렛 배팅 agriculture and food production.
Today’s price-conscious shopper considers 룰렛 배팅 to be the food claim that most justifies a higher price. When asked in the survey about the value of various claims, 룰렛 배팅 was ranked the most valuable, with nearly 60 percent of consumers saying that the 룰렛 배팅 claim warrants higher prices.
The OTA survey found that the more consumers know about 룰렛 배팅, the more willing they are to pay the higher costs.
Consumers who are unaware of 룰렛 배팅’s benefits often think that 룰렛 배팅 does not justify its higher prices; that changes dramatically when that consumer learns about some of the attributes of 룰렛 배팅 such as exclusions of GMOS, growth hormones, antibiotics and most pesticides. The justification to pay more for 룰렛 배팅 jumps by some 16 percentage points once the formerly unaware consumer is more knowledgeable about 룰렛 배팅.
Knowledge gaps – and opportunities – in the 룰렛 배팅 aisles
Today’s shopper puts a high value on the attributes of certified 룰렛 배팅. The claims that are most important to consumers – pesticide-free, natural, raised without antibiotics, humanely raised and hormone free – are all supported or partially supported by USDA 룰렛 배팅 certification.
But even with increasingly well-informed consumers, some knowledge gaps exist.
Most consumers are aware that 룰렛 배팅 products do not contain toxic synthetic pesticides or synthetic hormones, or GMOs, but are often unaware of other attributes like sustainable animal welfare practices. As the world struggles with climate change, a large portion of consumers remain unaware of 룰렛 배팅’s ability to contribute to biodiversity, help mitigate the causes of climate change and improve the health of our planet. Less than half of consumers are aware that certified 룰렛 배팅 agriculture is regulated and enforced by the federal government.
“Education is key to expanding 룰렛 배팅,” says Chapman. “Even in this lack of understanding, the survey shows 룰렛 배팅 incorporates most of what consumers care about. 룰렛 배팅 has a tremendous opportunity here to use the trust and the recognition of the USDA 룰렛 배팅 seal to help consumers understand even more about its attributes and to expand the 룰렛 배팅 sector.”
Media interested in obtaining the Executive Summary of the survey can contact Maggie McNeil at mmcneil@ota.com.
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About the 룰렛 배팅 Trade Association
The 룰렛 배팅 Trade Association (OTA) is the membership-based business association for 룰렛 배팅 agriculture and products in North America. OTA is the leading voice for the 룰렛 배팅 trade in the United States, representing over 10,000 룰렛 배팅 businesses across 50 states through direct membership and its Farmers Advisory Council. Its members include growers, shippers, processors, certifiers, farmers' associations, distributors, importers, exporters, consultants, retailers and others. OTA's Board of Directors is democratically elected by its members. OTA's mission is to promote and protect 룰렛 배팅 with a unifying voice that serves and engages its diverse members from farm to marketplace.